We make our mens swimwear from Econyl, which is a regenerated nylon yarn made in Italy from salvaged fishing nets. One ton of fishing nets can make 6,000 pairs of board shorts. For every 6 pairs of Rocks Push mens swimwear, 1kg of ghost nets floating in the ocean has been salvaged and recycled.
Quick drying and high quality, tailored into fashionable styles to wear all weekend, our swimwear performs both on the beach, poolside and by the bar. We make our swimwear in unique limited runs, ensuring we don’t have excess stock. We prefer to sell out rather than have end of season sales.
When designing our range, we consider print placement to ensure limited off-cuts and we use our off-cuts for contrast trims and accessories. We work with audited suppliers and we have an ethical focus on conservation and a social commitment, along with fair treatment of employees in our production facilities.
Econyl yarn is a leader in the circular economy and is made in Italy and Slovenia with the support of groups of fishing people in six countries around the world including Thailand, Turkey and Greece, who collect drift nets which are floating in the ocean. The salvaged nylon nets undergo a process called polymerisation where the nets are made into a new finer regenerated nylon yarn. The Rocks Push then purchases this yarn and weaves it, dyes it and prints it and then tailors it into stylish men’s swimwear.
Econyl fabric is special, it’s…
Most men’s swimwear are made from man-made fabrics including nylon and polyester, these fabrics are essentially made from crude oil.
But, The Rocks Push swimwear is made from ocean waste, we strive to be as ethical and individual as possible. Our swimwear look great, feels brilliant, are strong and quick drying and they do good for our oceans. You can look that beautiful fish in the eye and blow him a kiss, knowing that with what you’re wearing, you’ve removed another fishing net or plastic bottle out of his ocean.